You could ask that question to a hundred different people and get as many answers. Quite likely most would have no answer at at. Still, this video suggests that it can come to matter very quickly in the right circumstances. Can you think of any reason that someone a) might want to own gold, and b) might want to slip it from Italy to Switzerland? (Hint: Cyprus just might be part of it!)
This reminds me of some famous quotes from the last few years. Most apropo might be Charlie Munger's "Gold is a great thing to sew onto your garments if you're a Jewish family in Vienna in 1939 . . ." Or, apparently, an Italian family in 2013. We can all learn from Charlie in the video below.